
PS Publicity © 2012
There are many, many reputable magazines in the market serving the building industry.
They might be targeted at architects, specifiers, developers, contractors, or builders’
merchants. They could also be serving specialist areas such as bathrooms and kitchens
retailers, heating and ventilating engineers, civil engineers, the doors and windows
industry, or possibly the self-
Unfortunately, there are also too many less reputable titles. We receive many calls every week saying something along the lines of: “we have your press release, and our editor would like to run it in the next issue ... we just need a colour separations authorisation of ££££”
The problem is, most of these magazines have no proof of readership. Indeed, we know of magazines that would sell the colour separations, but never publish. Your only proof of publication might be a PDF on a web site. And ... where did they get the press release from? We didn’t send it to them!
Have you ever had such a call? If you were a client of
PS Publicity you would pass
the call straight on to us to deal with ... it’s all part of the service!
At PS Publicity we know the titles that matter, those that definitely do not, and those we’ve never heard of. We have checks in place to make the right decisions.
We make sure your money is wisely spent in magazines that are most likely to generate quality response.
